Asahi Super Dry was a direct result of extensive market research which indicated a consumer preference for a more palatable beer with less maltiness, relatively high alcohol content, and a light aftertaste, that paired well with the changing Japanese diet. With this insight, Asahi used its brewing knowledge to develop a beer with a crisp bite, refreshing taste, and clear finish to satisfy this requirement. Codenamed project FX, Asahi engineered a highly attenuated, highly carbonated pilsner
